Working Experience

Founding Product Designer

Jun 2024 - Present | Contract

Collaborated closely with the founder to rapidly define user pain points through experimentation and iteration, resulting in maintaining an active user retention rate of over 95%.
Achieved user growth by integrating marketing strategies with product design, identifying referral and affiliate programs as the most effective growth channels.
Focused on integrating AI experiences with existing medical workflows, implementing UI and experience micro-innovations to enhance overall user satisfaction.

Product Design Lead

May 2021 - Sep 2023| Remote

Led a team of 3 designers in the florist vertical, enhancing design efficiency by 30% through improved the design system, research process, and documentation.
Facilitated design workshops with cross-functional teams, aligning on the roadmap, scoping, prioritization, rollout, and onboarding strategies.
Boosted the adoption rate of a B2B flower shop store management system from 2.5% to 67% by defining opportunities, designing 100+ features, testing prototypes, and iterating based on customer feedback.
Increased "add to cart" rates by 8% across 4000+ vendors' B2C websites through data-driven redesigns, research insights, A/B testing, and iterative improvements.

Senior Product Designer

April 2018 - May 2021 | Santa Monica, CA